THE MELISSA BRAND
Iconic. Pop-luxury. Eco-friendly.
Over 4,000 points of sales in more than 70 countries worldwide, and 32 million pairs of shoes sold in the last decade, the Melissa shoe has gotten around. The original “jelly” shoe brand from Brazil has revolutionised the footwear industry with its avant-garde designs since its introduction in 1979. Melissa’s concept of bringing luxury for all, of being pop-luxury is the reason the brand constantly seeks new ways of expressing ideas. That is why, since the 1980s, Melissa has collaborated with celebrated and famous designers, architects, stylists and artists including Vivienne Westwood, Jean Paul Gaultier, Zaha Hadid and upcoming talents Jason Wu and Pedro Lourenco.
Each pair of Melissa shoe is a covetable piece of art; they are easily recognisable from their modern designs and rich colours. The shoes are comfortable, fashionable, express individuality and are eco-friendly that many stylish women and celebrities have even become huge fans and advocates of the brand – from the likes of Victoria’s Secret supermodel Alessandra Ambrósio with whom Melissa has recently collaborated with and launched a capsule collection, to Hollywood stars such as Katie Holmes, Vanessa Hudgens and Anne Hathaway.
Melissa’s multi-talented Creative Director
Meet Melissa’s creative director, Edson Matsuo. He is the creative genius behind the brand by Brazilian footwear manufacturer, Grendene. Prior to joining the company in 1984, Edson had no experience in designing shoes. Since then, he has dreamt up over 2,000 designs for the company’s various brands including Melissa. His greatest impact was revolutionizing plastic footwear which led to Melissa becoming an international icon for design and fashion.
Edson, of Japanese descent, is born in Brazil and has always seen himself as a collector of innumerous references and experiences.
“I’m also fascinated by plastic, a simple material with many possibilities of being. It gives freedom for the creative process and has great affinity with Brazil. I believe plastic is only limited by the designers’ creativity”, says the creative director.
Having taken Melissa to the top of the ‘accessories world’ through its inventions and innovations, Edson knows what fashion is all about: “A style expression, where democracy is very important. It’s a way to interfere in the world we all live in”.
Every season, Melissa launches a new collaboration with a major international designer that is invited to develop new models. The collaborations include names such as Vivienne Westwood, Jean Paul Gaultier, Issey Miyake, Alexandre Herchovitch, J. Maskrey, Isabela Capeto, Patrick Cox, Zaha Hadid and Judy Blame.